Public River Cruise or Private Charter? How to Choose the Right Experience
When planning a day on the Thames, most visitors choose between a public river cruise or a private boat charter. Both offer scenic views and a relaxing experience, but they suit different needs. Knowing the differences helps you choose the option that matches your plans, group size, and budget.
A public river cruise is the simplest choice. You join scheduled departures, enjoy a set route, and relax while the crew operates the vessel. This option works well for couples, families, solo travellers, and anyone looking for an easy sightseeing experience. Public cruises are cost-effective, require no organisation, and allow you to enjoy commentary, onboard facilities, and the scenery at a comfortable pace.
A private boat charter is more personalised. You have the boat exclusively for your group, choose travel times, set the mood, and can request catering or entertainment. This option suits celebrations, corporate events, weddings, birthdays, and large groups. With full control over the experience, you can plan a trip that is formal, casual, quiet, or lively — depending on the occasion.
Pricing usually depends on the vessel, duration, and extra services such as catering, entertainment, or bar packages. Private charter is a premium option, but it provides privacy, flexibility, and an elevated experience for groups who want something tailored.
In simple terms:
- Choose a public cruise for sightseeing, relaxation, and convenience.
- Choose a private charter for events, celebrations, and exclusive use of a vessel.
Both experiences show the Thames at its best — the difference is how personal you want the journey to be.


